MBA Normalisation, Innovation et Intelligence Economique (N2IE)

Module 1.1 : Méthodologie pratique du lobbying : stratégie et outils

Module 1.2 : Intelligence relationnelle

Module 1.2 : HUMINT

Module 1.3 : E-réputation et réseaux

Module 1.4 : Dialectique et communication d'influence oratoire

Module 1.5 : OSINT

Module 1.6 : Plaidoyer

Module 1.7 : Cartographie

Module 1.8 : Gestion de projet en IE

Module 2.1: Understanding standardisation
This module is a general, no pre-requisite introduction to standardisation. The objective is to equip leaners with the basic requirements to understand the standardisation process: definition, challenges, stages of standard development; EU and international standardisation bodies; role of experts; conformity assessment.

Module 2.2: Building and negotiating one's position in an international environment
This module leads to understand the significance of attending a standardisation committee.
Understand the rules of drafting standards documents; understand the strategic position of the convenor/ task force leader; how to build a French position to better defend it in an international context.

Module 2.3: Chairing an international CEN / ISO committee /working group
This expert module trains learners on how to build/ reach consensus, build strategies, use tactics in negotiation, avoid conflictual situations.

Module 2.4: Lobbying and standardisation
This module presents how a company can embrace standardisation and leverage it to increase its position in a competitive business environment with a focus on how to define a standardisation strategy in alignment with global strategy of the company and to train experts to become lobbyists.

Module 2.5: Strategic issues in standardisation (3 expert lectures)
In this module, three renowned experts will make presentations on the strategic dimension of Standardisation. Some lectures will focus on the defence of national and European economic interests, how standardisation does contribute to a country’s potency and expansion of its influence in the world.

Module 3.1 : Environnement international: les rapports de force.

Module 3.2 : Management de la propriété intellectuelle.
Le module vise à  acquérir des bases juridiques sur les droits les plus importants en propriété intellectuelle ; à sécuriser l’ensemble du processus innovation d’une entreprise avec la propriété intellectuelle ; à avoir des bonnes pratiques de valorisation des actifs de l’entreprise grâce à une stratégie de propriété intellectuelle ; à identifier les critères de décision (contraintes, risques) pour définir une stratégie PI ; Introduire des idées et des méthodes pour construire cette stratégie.

Module 3.3 : Cross-cultural issues.
In international negotiation, technical issues are often not the true obstacles.  This module seeks to highlight the significance of the cultural dimension at work in the discussions and debates contributing to the building of standards.

Module 3.4 : Gestion de projet en mode agile.
Ce module vise à former les étudiants aux pratiques et outils de planification de projet agile. Des compétences en agile sont indispensables pour conduire la transformation des entreprises dans un environnement très volatile qu’il s’agisse du marketing, de la technologie, de la géopolitique,... Elles permettent d’accélérer l’innovation. Couplées à l’intelligence économique, elles autorisent une meilleure appréhension de l’anticipation.

Module 3.5 : Innovation management.
Innovative companies set up an organisation that is conducive to the development of innovation. This module will focus on these good practices, drawing in particular on the ISO 56002 - Innovation Management System.

Module 3.6 : Innovation intelligence.
Successful innovative companies need to fuse various areas of knowledge that sometimes escape their natural business boundaries. Time has become a key feature in a world gone more and more digital. How can intelligence support innovation is the central focus of this module.

Module 3.7 : Innovative project management.
Developing an innovative project requires the technical design of the future product or service, but also requires the marketing, legal, financial, normative dimensions.  How do you mark out an innovative project? What specificities will be taken into account compared to the development of a classic project? These two questions will be the main focus of this module.

Module 4.1 : Exercices d'application et professionnalisation

Module 4.2 : Strategic intelligence boot camp.
This boot camp is a two-day seminar that allows participants to work in a high-energy immersion context into the facts of the business area. The boot camp incorporates both practical and theoretical elements allowing participants to be ready to use off - the - shelf techniques.

Module 4.3 : Serious game
This team game is a brain-racking challenge that sets students in the position of making corporate strategic choices related to standardisation.